Photographing the Signs

by Alison of Fraske Designs

For as long as I can remember, I have been captivated by old signs. From simple hand painted window lettering to impressive neon signs and everything in between, there is something about an advertisement such as a storefront sign that has stood the test of time. My interest in and knowledge of signage increased after I graduated from college when I found myself working at a sign shop and learning all about the sign industry and how it has evolved over time, and signage has turned into one of my favorite things to photograph.

Once while I was researching car wash signs, I stumbled upon a picture of a car wash sign unlike any other… a huge pink elephant spraying itself with water and neon “Rancho Super Car Wash” letters. What a cool sign, and what a clever idea… an elephant advertising a car wash. Silly at first thought, but brilliant the more I considered it! From time to time, it would continue to pop up in my research, and it always put a smile on my face.

To my surprise and delight, a recent vacation brought me face to face with this sign! While visiting a friend in Palm Springs, CA, we were driving down one of the main roads, when suddenly this sign came into view. I was really excited to finally get a chance to photograph it. Here is one of the shots, and I am so happy to be able to add this to my collection!