Thursday, August 14, 2008

How Google Can Help You

by Jennifer of JHill Design

Oh Google. Don't you wish you had bought their stock before it reached $468 a share? Well forget that, Google can help your business in many ways. All you need to do is set up an account. Below are my 2 favorite Google tools.

1. Google Alerts. Once you are signed in you can set up Google Alerts. These are a great and easy way to monitor things being talked about on the web. Keep tabs on who is talking about your work by setting up an alert for your business name. Find out about shows in your area by setting up an alert like "art shows Boston". Set up an alert for competitors names just to keep tabs on what they are doing. You can choose how often you want Google to email you their findings. Be forewarned, setting up too many alerts will inundate your mailbox! Learn more here.

2. Google Analytics. If you have a website or a blog Google Analytics is a priceless piece of code to install on it. Once registered you place this bit of code on the first page of your site. Once the tracking is installed you can find out all sorts of interesting things:
Where is your web traffic coming from? How many visits is your site getting? Which pages are users exiting on (you may want to beef up content here)? What are your top visited pages? What screen resolutions are your users using? What languages do they speak? Sooooo much more. Best of all it is free. Learn more here.

1 comment :

  1. You should also check out — it can track keywords / phrases in podcasts, videos, blog posts, news articles, (new) books, etc. Plus it can find local events matching your keywords. You can track your output (results) on the site or via RSS feeds.


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