Tuesday, April 21, 2009

Fashion Trends in Moderation

By Betsy of Stonehouse Studio

This past week I finally got around to reading my growing pile of fashion magazines and checking the web for current fashion trends. I used to love lolling about reading Vogue, but now it's like reading a trade journal. I do it at my desk, I take notes and I think about how my jewelry aesthetic will fit with current styles without compromising my creativity and voice. Sometimes it's easy - the bright colors popular this spring work beautifully with my new Maya Collection that incororates a technique I've been perfecting over the past year. But other trends, like voluminous harem pants, are ridiculous, so I'll just ignore them.

All of us in the artisan community should take popular fashion with a grain of salt, though. Pay some attention to it, particularly if you make a living selling your work. But remember that our niche demographic is not a slave to fashion. These ladies appreciate innovative design and craftsmanship. They understand the significance of buying local, thinking green and buying quality as opposed to quantity. And they certainly don't want to wear the same thing as a million other women.
Even though I keep an eye on fashion, my real gauge for current trends is what I see at high end shows like CraftBoston. I'm glad to report that the overriding feel to the show this year was flowing, organic and highly tactile, as you can see in the picture. My jewelry would look fabulous with any of these gorgeous items! That tells me I'm doing something right.

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