Sunday, May 17, 2009

What's in a Name?

by nicole of 83west (formerly designs by lulubelle)
At the beginning of the year, after a busy holiday season, I like to take the time to think about how I'd like things to be in the upcoming year or things I'd like to change. This year, I wanted to work really hard on developing my small business.

In thinking about things, I realized that I was not entirely set on my business name. I wanted to have a name with some meaning behind it. With my prior name, designs by lulubelle, I frequently heard that repeat customers were having difficulty finding me or recommending my items to friends. Although the name had meaning to me I knew it may not be the right fit.

My new business name is inspired by a favorite quote of mine -- "Home is where your story begins" by Annie Danielson. 83 west is the address of my childhood home and where my love for all things art and craft related began. I have many fond crafting memories from my childhood and thought it would be a very appropriate name for my business.

What is the story behind your name?


  1. Great new name and branding! Well done and decided...stuff like that is not easy. Congratulations!

  2. great new name, i love the story behind it.

  3. I also love the story behind it. Good luck I think it's a perfect match and I hope know customers can find you better.

  4. Definitely a cool and memorable new name, congrats.



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