Sunday, May 17, 2009

What's in a Name?

by nicole of 83west (formerly designs by lulubelle)
At the beginning of the year, after a busy holiday season, I like to take the time to think about how I'd like things to be in the upcoming year or things I'd like to change. This year, I wanted to work really hard on developing my small business.

In thinking about things, I realized that I was not entirely set on my business name. I wanted to have a name with some meaning behind it. With my prior name, designs by lulubelle, I frequently heard that repeat customers were having difficulty finding me or recommending my items to friends. Although the name had meaning to me I knew it may not be the right fit.

My new business name is inspired by a favorite quote of mine -- "Home is where your story begins" by Annie Danielson. 83 west is the address of my childhood home and where my love for all things art and craft related began. I have many fond crafting memories from my childhood and thought it would be a very appropriate name for my business.

What is the story behind your name?


  1. Great new name and branding! Well done and decided...stuff like that is not easy. Congratulations!

  2. I like the new name. very modern

  3. great new name, i love the story behind it.

  4. I also love the story behind it. Good luck I think it's a perfect match and I hope know customers can find you better.

  5. Definitely a cool and memorable new name, congrats.



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