Tuesday, March 15, 2011

Yearly and Seasonal Trends and Utilizing Them

By Danielle, The Merriweather Council

Some people really like to ride the wave of trends and some people do not. No matter which kind of person you are, knowing the trends in the first step.

The easiest, most subtle way to leverage trends without being too trendy is to utilize color. Every season the fashion industry determines what colors are going to be “in” and then, because they said so, that color becomes very popular and we see it everywhere – home d├ęcor, high end fashion, ready to wear fashion, prop styling, make up, cupcake frosting… you know how it works.

The 2011 color of the year is honeysuckle, which is a very lovely shade of pinkish orange, or as I like to call it, coral.

honeysuckle embroidered pendant

Honeysuckle, aka, pantone 18-2120, is the color of the year but there are some other key colors that are predicted to be trendy or popular this spring.

This site breaks down not only the colors by useage and also elaborates on the features that will be popular (shiney, sheer, etc…)

You can use these colors in your own work and add these descriptive words to your listings and tags and marketing. You can also just use these images for inspiration.

Beyond colors, there are trendy elements and such that can be predicted. If you are into Etsy you might know about their merchandising trends report each month.

Things that Etsy predicts to be popular this spring include:

Whoopie Pies, chalkboards, sea creatures, bunnies, vintage cameras, and cast iron animals. Many more, see here.

It’s up to you if you want to apply these trends to your work, but im sure you can find at least one that fits your style and leverage it to work for you!

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